Gaya APA

Mauborgne, W, C, K, &, R. (2015). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant . Massachusets: Harvard Business Review Press.

Gaya MLA

Mauborgne, W., Chan, Kim, &, Renee. "Blue ocean strategy: how to create uncontested market space and make the competition irrelevant". Massachusets: Harvard Business Review Press, 2015. Text.