Gaya APA

Hoffmans, K, F, &, L. (2012). Markets never forget but people do: how your memory is costing you money and why this time isn't different . New Jersey: John Wiley & Sons, Inc..

Gaya MLA

Hoffmans, Ken, Fisher, &, Lara. "Markets never forget but people do: how your memory is costing you money and why this time isn't different". New Jersey: John Wiley & Sons, Inc., 2012. Text.